Special Thanks


In our short history we've been honored to have been mentioned and/or promoted by the following people, publications and shops.





THIS IS NOT NEW began in 2008 in Downtown Los Angeles, California as a photo blog. Our old archives and current posts can be viewed at blog.thisisnotnew.com. We began creating clothing in 2011. Using the tools of cultural anthropology to uncover imagery and typography, This Is Not New produces a broad range of subversive ideas through varying mediums. 


Our objectives are two-fold:

1. To inspire thought-provoking messages through our conceptual works.

2. To make the best possible products with respect for the past.


Our wide-ranging projects and products are not for the average consumer. We aim to challenge stagnant views of the world. We strive to introduce ideas that are sometimes controversial but always considered. The meaning behind anything you see on our website should be investigated at a level deeper than the surface. 


In times of mass marketed, superficial brands created solely for profit potential, THIS IS NOT NEW Co. LTD. stands apart. We build objects and produce content day by day, brick by brick, to ensure the consumer gets a truly unique experience, that, above all, has depth. Some of our projects, such as our clothing, are profit generating. Profits help fund our non-profit endeavers including our curated image archive, mixtapes and videos. THIS IS NOT NEW is proud to be a completely independant company.




The Fancy

Arrow Cane

Izzy Martin

Cyclones Magazine






Terms of Use


By using our website, you agree to the Terms of Use. We may change or update these terms so please check this page regularly. We do not represent or warrant that the information on our web site is accurate, complete, or current. This includes pricing and availability information. We reserve the right to correct any errors or omissions, and to change or update information at any time without prior notice.



We accept the following debit/credit cards. We can also invoice directly via PayPal for special orders. Please contact us at orders@thisisnotnew.com for more information.


THIS IS NOT NEW will gladly accept returns for online store credit only within 2 business days of recieving product. We will honor domestic exchanges within 3 business days from date of receipt. Item must be returned in received condition and cannot have been worn or appear to have been worn. If the tags have been removed/cut or original packaging discarded, we cannot honor an exchange or return. Additionally, an item for item exchange is possible only if the required size and garment is still in stock. Due to the many possible variables, we ask, In order to accept your return or exchange, that you contact us first for a Return Authorization Form at orders@thisisnotnew.com. Orders returned for exchange without Authorization will get returned to sender. Returns that arrive 7 days past issuance of a Return Authorization number will not be accepted.


For any returned items, you will not be refunded the original cost of shipping. The cost of shipping will be deducted from any return in the event that you were not specifically charged shipping costs due to promotional terms. You are responsible for the cost of the return shipping. T-Shirts, Hats, Skateboards, Bags, Accessories, Shoes, items purchased with a promotional discount or Sale Items cannot be returned or exchanged. THIS IS NOT NEW does not assume responsibility for reimbursement or compensation of returned packages lost in transit without proof of delivery to THIS IS NOT NEW.



Please allow 5 business days for non-backordered processing and verification, and an additional 7-10 business days for delivery. We are not responsible for any lost, stolen, or damaged shipments. The buyer assumes all responsibilities of claims made with the shipping carrier.


Wholesale Requests

If you are interested in carrying This Is Not New in your boutique or web shop, we are now open to wholesale accounts. We have ordering information and a pricelist that is available upon request. Contact us at wholesale@thisisnotnew.com.



We are open to new opportunities for endorsements / sponsorships. Please send an e-mail to submissions@thisisnotnew.com for consideration.



This Is Not New is looking for collaborators for our monthly mixtapes. Please send a link to past work, along with a bio and a short statement on why you think you'd be a good fit for our sound in an email to music@thisisnotnew.com


Product Collaborations

Without help from so many different collaborators and mentors in the form of writers,  artists and visionaries, This Is Not New would've never made it thus far. We have a huge audience and practical strategic connections  that  would be a great asset to any up and coming clothing or accessory brand. If you think your brand has what it takes to work with This Is Not New, please pitch us your best ideas to submissions@thisisnotnew.com. We can provide financial and strategic backing in order to help  your ideas come to life. 



Please email us at info@thisisnotnew for all press related inquiries including but not limited to, high resolution images for articles, more in depth company information and interview requests.