Special Thanks


In our short history we've been honored to have been mentioned and/or promoted by the following people, publications and shops.



THIS IS NOT NEW began in 2008 in Downtown Los Angeles, California as a photo blog with a focus on the history of trends in menswear.  We began developing physical products beginning in 2011, with a collection of screenprinted t-shirts and accessories. Having worked previously with creating within traditional art forms such as photography, sculpture and design, founder Jack Rael wanted to explore using functional objects as a canvas. Using distinct imagery and typography, This Is Not New produces a broad range of subversive ideas through varying mediums.


Our objectives are two-fold:

1. To inspire thought-provoking messages through our conceptual works.

2. To make the best possible product with a considerable respect for the past.





The Fancy

Arrow Cane

Izzy Martin








We accept the following debit/credit cards. We can also invoice directly via PayPal for special orders. Please contact us at for more information.


We will honor a full refund minus shipping costs within 2 days of delivery for all domestic orders. We want you to be happy with our products, and we stand behind them 100%. If you make a purchase in error or simply do not want the garment anymore for whatever reason, contact us at within 2 days of delivery. We will honor domestic exchanges within 3 business days from date of receipt. Unfortunately due to the high cost of international shipping we cannot do international exchanges at this time, but we will still honor a full refund minus shipping costs within 2 business days of receipt as long as you send the item back to us. Item must be returned in received condition and cannot have been worn or appear to have been worn. If the tags have been removed/cut or original packaging discarded, we cannot honor an exchange or refund. Additionally, an item for item exchange is possible only if the required size and garment is still in stock. Due to the many possible variables, we ask, In order to accept your return or exchange, that you contact us first for a Return Authorization Form at Orders returned for exchange without Authorization will get returned to sender.



Each garment varies due to differences in material blends from style to style. If you have questions about measurements please send us an email  at with the style and we will send you sizing information.



If you are interested in carrying This Is Not New in your boutique or web shop, we are now open to wholesale accounts. We have ordering information and a pricelist that is available upon request. Contact us at



We are open to new opportunities for endorsements / sponsorships. Please send an e-mail to for consideration.



This Is Not New is looking for collaborators for our monthly mixtapes. Please send a link to past work, along with a bio and a short statement on why you think you'd be a good fit for our sound in an email to



Without help from so many different collaborators and mentors in the form of writers,  artists and visionaries, This Is Not New would've never made it thus far. We have a huge audience and practical strategic connections  that  would be a great asset to any up and coming clothing or accessory brand. If you think your brand has what it takes to work with This Is Not New, please pitch us your best ideas to We can provide financial and strategic backing in order to help  your ideas come to life. 



Please email us at info@thisisnotnew for all press related inquiries including but not limited to, high resolution images for articles, more in depth company information and interview requests.